Skill tracks
Choose a track. Take the diagnostic.
Each track is decomposed into domains and skill nodes. The diagnostic samples across every node so your pathway targets what you don't know — not what you already do.
Paid social done properly — objectives, targeting, creative, budget and honest measurement.
Social Media Advertising
Six modules covering paid fundamentals, targeting, creative, ad-manager setup across Meta/TikTok/LinkedIn, bidding and the truth about attribution. Assumes the Social Media Marketing track has been completed.
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Build audience, presence and reputation on social — without vanity metrics.
Social Media Marketing
Six modules covering foundations, audience research, content strategy, platform-native best practice, community management, and analytics — built for the UK market and reviewed with working practitioners.
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